Moore, Geoffrey A.  <br/><br/>
Crossing the chasm 

 - 3rd ed. 
 - New York  HarperCollins Publishers  2014 
 - 273p. 
<br/><br/><label>ISBN: </label>9780062292988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior <br/>Distribution strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 MOO/C