TY  - GEN
AU  - Ulrich, Karl T.
AU  - Eppinger, Steven D.
TI  - Product design and development
SN  - 9789352601851
U1  - 658.5752 ULR/P 
PY  - 2016///
CY  - Chennai
PB  - McGraw Hill Education
KW  - Marketing
KW  - Design
KW  - Manufacturing
ER  -